Искусство рекламы
The perception of forms and objects in general is very subjective. Abstraction will say more than directness, because fantasy is wider than reality. All that we see passes through the filters of consciousness, and therefore acquires a bunch of personal features and layers. Abstraction, however, makes it possible to deviate as much as possible from the demonstration of a subject such as we are used to seeing and seeing its very essence without directness, but only with hints, thereby engaging more spheres of our brain.
The goal of any advertisement is to "hook" and penetrate deeper into the consumer's subconsciousness and what, if not art, is able to do it, especially such as avant-garde and surrealism, suprematism and abstractionism resulting from it.