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CONCEPT PRODUCTION

MONBONISM

spring 2016
Monbonism
by COCODO BRANDO
ABSTRACT ART INSPIRATION

for MON BON
SPRING COLLECTION 2016
Concept: FOOD FASHION ART
Topic: Mon Bon and Suprematism
Target: support rebranding and new style

Everything new is well forgotten old. Abstract art as a form of advertising is not only beautiful, but also informative. Games of shapes and colors make you stop your gaze and comprehend what you see. This is the goal of any advertising.

The use of such frames increases the quality and quantity of the audience. At the same time, trends are observed, but abstract, as are works of great abstract artists.
Video Director
Photo Director
Graphic Designer
Music
Art Director
SUPREMATISM. SURREALISM. ABSTRACTIONISM
TARGET
Re-Branding Support
Presentation of an updated collection of tastes and support for rebranding
Client Focus
Increase customer loyalty and attract new high-quality audience
Art Connect
The manifestation of art orientation and dialogue with customers through art
by COCODO BRANDO
for MON BON
Spring Collection 2016

FOOD - macarons
FASHION - coloristics
ART - abstractionism

Each cake is a work of art created from natural ingredients and having its own individual taste.

Each frame is an art message with its own unique composition and history. The overall style makes the organic collection unit.
Банан мон-бон макарон
Art for advertising

The perception of forms and objects in general is very subjective. Abstraction will say more than directness, because fantasy is wider than reality. All that we see passes through the filters of consciousness, and therefore acquires a bunch of personal features and layers. Abstraction, however, makes it possible to deviate as much as possible from the demonstration of a subject such as we are used to seeing and seeing its very essence without directness, but only with hints, thereby engaging more spheres of our brain.

The goal of any advertisement is to "hook" and penetrate deeper into the consumer's subconsciousness and what, if not art, is able to do it, especially such as avant-garde and surrealism, suprematism and abstractionism resulting from it.
ABSTRACT INSPIRATION
Great artists' works
KANDINSKY
Image with Arrow
1928
KANDINSKY
Color Study: Squares with Concentric Circles
1913
KANDINSKY
Circles in a Circle
1923
MALEVICH
Two Dimensional Self Portrait
1915
MALEVICH
Workers of all countries unite!
1918
MALEVICH
Red Square
1915
Clarity of forms and lines, strict composition and contrast colors - the basic rules for abstractionism and suprematism. Each frame is perfect and laconic, it is not overloaded with unnecessary details, which means it does not tire the view, it gives you the opportunity to reflect on the meaning of what you see.
Art of color management

During the formation of abstraction as a form of information transfer, artists used contrast, especially black, red and white in favor. But the tones used are quite dark, which in the modern world is perceived more as sullenness and depressive pressure, but people want a holiday and brightness, especially considering the subject of the shoot - cakes.

Turquoise, yellow, pink and lavender is the trend number 1 and it is the shades of these colors that perfectly suit the feeling of something tasty and positive.
The impact of avant-garde on fashion and brands

For more than a century, avant-garde fashion has been growing exponentially. Only if earlier it was used primarily for political purposes - to convey a new format of vision and revolutionary ideas, now it is in demand in absolutely all areas and often without much understanding for what.

The interactivity of the modern world has left its mark on the pace of adoption by advertising various forms of art, but it is the avant-garde that is most preferred. All because of its simplicity, constructiveness and ideology. Brands became art-oriented and began to speak the language of abstraction, thereby increasing the value of their products and instilling taste in their style.
MONDRIAAN
EQUAL CROSSING AND GRAPHIC CELL
Manicure Trend
since 2012
Swimwear Collection
Sarah Schofield 2010
KANDINSKY
MULTI-DIMENSIONAL LINES AND a LITTLE bit CIRCLES
Burberry Prorsum
Fall/Winter 2014-2015
Montblanc
Limited Collection 2016
MALEVICH
CORRECT STRIPS AND INCORRECT RECTANGLES
Natalia Bryantseva
Fall/Winter 2014-2015
Sothebys
A Soviet Suprematist porcelain Plate 298,407 $
RUSSIAN RED TREND
Red, pink, burgundy - all you need for attention
Red ad
The most selling color of all times and seasons is red and all its possible shades. It is this palette that affects the human brain most actively and effectively, mobilizing the entire subconscious mind for the acceptance of information. And the speed of decision making depends on the intensity of the hue, especially during shopping, when the brain is most susceptible to the processing of advertising.

Therefore, such mastodons of business and marketing as McDonalds, Coca Cola, Supreme and many many others choose this color for their brands, celebrities and self-PR people are delighted with scarlet lipstick and bloody nail polish.
COCODO BRANDO - a new format shooting with analytics of the past and the future
Photographs by COCODO BRANDO / cocodobrando.com
All images courtesy of author